Service encounter thinklets: how to empower service agents to put value co-creation into practice
نویسندگان
چکیده
منابع مشابه
Service encounter thinklets: how to empower service agents to put value co-creation into practice
The concept of value co-creation and the service encounter as locus of this value co-creation gained much academic interest, notably in marketing research and service sciences. While the current research discourse mainly follows conceptual perspectives, there has been little research on the practical implications on service agents’ enabling co-creation of value in the information technology (IT...
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ژورنال
عنوان ژورنال: Information Systems Journal
سال: 2016
ISSN: 1350-1917
DOI: 10.1111/isj.12099